Apple has toppled Coca-Cola as the world’s leading global brand.
After 13 years as the undisputed number one, the world renowned fizzy drinks firm has been relegated to third place in this year’s Interbrand list, behind new leaders Apple and second-from-top Google.
Jez Frampton, Interbrand’s global chief executive officer, said: “Every so often, a company changes our lives – not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks number one.
“(CEO) Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact – a vision that has allowed Apple to deliver on its promise of innovation time and time again.”
Apple also boast the sensational creativity of their Senior Vice President of Design, Sir Jonathan Ive, one of the world’s foremost design pioneers.
Apple has appeared on Interbrand’s 100 Best Global Brands list since it was first published in 2000.
That year Apple ranked 36 and had a brand value of 6.6bn dollars (£4.07bn). It now has a brand value of $98.3bn (£60.7bn) – almost 15 times the 2000 figure and a meteoric rise up the global rankings.
With approximately 72 million Macs in use, and record-breaking sales of both the iPhone and iPad, Apple has made history by unseating Coca-Cola to become Interbrand’s most valuable global brand of 2013.
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But going back to the 2013 list, when determining the top 100 brands, Interbrand said it examined three key aspects: The financial performance of the branded products or service; The role the brand plays in influencing consumer choice; The strength the brand has to command a premium price, or secure earnings for the company.
As well as Apple and Google, this year’s big climbers are Facebook (52nd, +43%), Prada (72nd, +30%) and Amazon (19th +27%).
The top 10 brands are: