Iconic designs to be auctioned off for charity – but what would be your most prized possessions?

Over 40 of the ‘most iconic designs’ of the 20th and early 21st centuries are to be auctioned off for charity.

Two of the world’s foremost design pioneers, Sir Jonathan Ive, Senior Vice President of Design at Apple, and Marc Newson CBE, have teamed up with world famous musician Bono (lead singer of rock band U2) to organise an auction that will benefit the (RED) charity.

The charity raises funds to fight Aids, Tuberculosis and Malarias, particularly in Africa.

The auction will take place in Sotheby’s, New York on November 23.

Ive and Newson have spent the past year and a half curating the collection, which comprises objects from disciplines as diverse as space travel to contemporary art and rare automobiles.

Leading the auction are the two items designed in their entirety by Ive and Newson – a unique Leica Digital Rangefinder Camera and a unique aluminum desk produced by Neal Feay Studios.


Joining these editions, and specifically produced for the (RED) Auction, are: a Steinway & Sons Parlor Grand Piano and a 2012 Range Rover, both customsed by Ive and Newson; a unique version of Hermès’ iconic Cavale saddle, created in red leather with custom red stitching; a one- of-a-kind pair of classic Apple EarPods in solid rose gold; a Russian cosmonaut suit; a pair of Damien Hirst ‘Spin Chairs’ designed by Jasper Morrison; a custom Jaeger-LeCoultre Atmos “561” Clock with unique red accents created for the auction; and a Dom Pérignon Œnothèque s 1966 Magnum with custom red foil label, red ice bucket cooler and limited edition protective case.

All this talk of ‘iconic’ things got us thinking of things on a more personal level – and in turn led us to posing this ‘big question’:

If you had to choose, what would your top 10 most prized possessions be?