We were shortlisted for the WhatMortgage Awards!

We made the shortlist!

Yesterday, our team proudly attended the 2025 WhatMortgage Awards at The Oval in London. We’re excited to share that Lifetime Financial Management made the shortlist! It was a brilliant opportunity to reflect on the work we do to support people with their finances and to celebrate the journey we’re on together as a team.

Why these awards matter

Now in their 32nd year, the WhatMortgage Awards shine a spotlight on the UK’s best banks, building societies, lenders, brokers, and home-buying services. What makes these awards so special? The recognition comes directly from the public, real customers who value honest advice and great service.

The awards follow a clear three-stage process:

• Nominations (Nov 2024 – Feb 2025): Readers nominate trusted firms they’d recommend to others.
• Voting (Mar – May 2025): The shortlist goes to a public vote.
• Winners Announced (June 2025): Final results are revealed at a presentation lunch at the Kia Oval, hosted by broadcaster Tom Gaymor.

Proud to be recognised by the people we help

We feel honoured to know that our clients nominated and voted for us. Their support shows that the advice and guidance we provide have a real impact.

We want to give a huge shout-out to our mortgage adviser, Scott. His dedication and client-first approach helped us earn this nomination and reflect the values we hold as a business.

We may not have won the award, but making the shortlist is a big achievement. It confirms we’re making a difference and motivates us to keep going.

Thank you to everyone who voted. And thank you, WhatMortgage, for a brilliant day. We’re more driven than ever to support financial wellbeing and continue helping people make confident money choices.

Written by Ione Morton, Marketing Executive at Lifetime