Taking the high road.
As a financial services company, we have always championed the importance of putting customers first.
Indeed, our core values are geared towards delivering the very best service we can for the people who ask for our help. We stand by the line: “If it’s not right for the client, then it’s not right for us”.
So of course we welcome the Financial Conduct Authority’s (FCA) new ‘Consumer Duty’ package, which is spearheading the biggest overhaul in UK retail financial services in 20 years.
The FCA’s new rules and regulations – which have come into force this week – aim at improving value for money for customers, delivering ‘good outcomes’. and preventing ‘foreseeable harm’ – all things that Lifetime have been striving for ever since our inception over 20 years ago.