Danny was born in Barnsley and still lives in the town. He has been with Lifetime over six years.

His best Lifetime memory? “I’ve enjoyed being involved in all the charity work we do,” he says, “and I especially enjoyed doing the three peaks of Snowdonia.”

As for what he likes best about his role, Danny responds: “Knowing that what I do will make a difference for our clients.

“Lifetime is always adapting with the times while clearly putting the needs and priorities of our clients first,” he adds.

Danny has a dog called Freya and he enjoys going on walks, watching football, gaming and going to gigs.

His favourite place to go? “Somewhere warm on holiday!”