To mark World Alzheimer’s Day (21 September), we have joined forces with the UK’s leading dementia research charity, Alzheimer’s Research UK.
Our staff voted in favour of the dementia research charity to be their official charity partner, launching on World Alzheimer’s Day. Over the duration of the partnership, we’ve pledged to raise money to support ground-breaking dementia research, while raising awareness of the condition.
Sadly, there are now almost one million people living with dementia in the UK. Over half of us know someone affected by the condition, yet there are no treatments available that slow or stop the diseases, most commonly Alzheimer’s, that cause it. But Alzheimer’s Research UK is working to change this by investing in ground-breaking research to bring about life-changing treatments for people living with dementia.
We are fully committed to the cause and as part of the partnership, there will be a range of fundraising activities to get employees involved, from bake sales to challenge courses.
Sarah Kewley, Lifetime National Account Manager, said: “I am delighted to announce the launch of our exciting partnership with Alzheimer’s Research UK on World Alzheimer’s Day as we pledge our support and commitment to the cause. Many of our colleagues will be all too familiar with the heartbreak dementia causes, so we’re honoured to support the search for life-changing preventions and treatments. By fundraising for dementia research, we have the potential to make a huge difference, something I am confident my colleagues can fully get behind throughout the partnership.”
Andy Wealthall, Lifetime Commercial Development Director, said: “I’m really delighted that we’ve partnered with an organisation like Alzheimer’s Research. We asked our staff exactly who they wanted to partner with, and it was a clear winner that we wanted to work with Alzheimer’s Research due to the continuous good work they do. I can’t wait to see the way our partnership grows and all the ways we can partner with them both within the business and as wider campaigns.”
Lucy Squance, Director at Alzheimer’s Research UK, said: “We are incredibly proud to announce the launch of our partnership with Lifetime and couldn’t be more excited to see what we can achieve together. Through research, we will keep people connected to their families, their worlds and themselves for longer, but this is only possible with the support of organisations like Lifetime.”
Anyone wishing to know more about the charity should visit the website www.alzheimersresearchuk.org
- Alzheimer’s Research are currently supporting pioneering dementia research projects worth nearly £34 million in leading Universities across the UK.
- How can we challenge perceptions of dementia using only an orange? Find out more at alzheimersresearchuk.org/orange and help us share a better understanding about dementia. #ShareTheOrange.