Lifetime – with our commitment to client service – were all ready for the Retail Distribution Review (RDR) well before it came into being, and and now new research suggests that financial services in general are catching up.

The research, carried out by NMG Consulting, found that 86% of 100 advisers polled said the new RDR rules have had no impact on the amount of business written.

The poll found that 38% of advisers had been positive on RDR at its point of introduction, but this proportion had risen to 60% by the end of 2013.

The results of the survey also suggested only 5% of advisers said that clients expressed a negative reaction to the introduction of RDR.